Wisconsin shade manufacturer breaks into sports stadiums. Zero playbook to full go-to-market system in 5 weeks.
ShadeHaven had built a strong niche selling portable shade to cattle ranchers — almost entirely inbound. But growth had flatlined.
They'd gotten one-off inquiries from stadiums, festivals, and construction sites but had no way to systematically pursue them. No outbound motion, no vertical messaging, and a brand identity built entirely around red farm equipment.
Reverse-engineered ShadeHaven's agricultural success, then ran a structured workshop to score 10+ verticals. Three emerged with unanimous team alignment: Events, Sports, and Construction.
30+ page ideal customer profile — the blueprint for every future vertical.
Reusable 4-phase qualification process with weighted scoring and stage-gates.
100% flagged corporate decision-making as a barrier. 0% flagged competition. White space confirmed.
Sports had the strongest data and an active pipeline. We built the complete go-to-market infrastructure for stadium market entry.
Source-backed analysis across guest experience economics, competitive positioning, and safety/liability.
Two pages live on Netlify. Facilities gets cost savings. Fan Experience gets revenue growth.
MindStudio + Apollo + LinkedIn. 25+ fields per lead with automated persona extraction and scoring.
Replaced "People 1–4" with Apex, Roam, and Array — names that signal the application.
Vertical color system: red for ag, blue for stadiums, orange for construction. Logo constant, context adapts.
Persona-specific Zendesk Sell outreach via Zapier. Different messaging for every buyer type.
Venues already spend $25K+/year renting tents. ShadeHaven replaces an existing cost with a one-season payback.
Core attributes stay constant. What changes is the ROI framing. Farmers: "more beef per head." Stadiums: "comfortable fans spend more."
I build the research, positioning, and pipeline — then hand you a system that runs.