Stop talking about AI.
Start producing with it.
Pick your focus — newsletters, images, podcasts, or strategy documents — and build one real deliverable from your own content. You leave with a finished output and a repeatable workflow. Small group. Your real work. No fluff.
You know AI can help. You just haven't shipped anything with it yet.
Most business owners have tried AI for a quick question or two. But when it comes to producing a real deliverable — the newsletter, the report, the visuals — they're still doing it the old way. The gap isn't knowledge. It's production.
Playing, not producing
You've asked ChatGPT a few questions. Maybe generated an image for fun. But none of it has turned into a repeatable workflow that saves you real time every week.
Output looks "AI-ish"
Generic newsletters. Stock-looking images. Robotic writing. When you've tried AI content, it doesn't sound like you — and your audience can tell.
No system, just experiments
Every time you use AI it feels like starting from scratch. There's no template, no pipeline, no repeatable process. Just scattered experiments that don't stick.
One session. One real deliverable.
Pick your focus
Choose one of four output types — newsletters, images, podcasts, or business documents. You'll see real examples of each, then go deep on the one that matters most to your business.
Build with your content
You bring a real task from your business. We build an actual deliverable together — your newsletter draft, your podcast episode, your visuals. Your content, not a hypothetical exercise.
Leave with a pipeline
You walk out with a finished output and a repeatable workflow to produce more. Templates, prompts, and process — ready to use tomorrow.
Pick your track.
Choose the output that would move the needle most for your business. You'll go deep on one.
Custom Newsletters
Automated Curation + WritingYou'll build: A newsletter draft from your actual content — curated, written in your voice, ready to review and send
Image & Video
Brand Visuals & Social ContentYou'll build: On-brand social graphics and marketing visuals generated from your style guidelines and real needs
Podcasts
Audio from Your Existing MaterialYou'll build: A podcast episode from your documents using NotebookLM — natural-sounding, no recording equipment needed
Business Documents
Research, Strategy & PlanningYou'll build: A competitive analysis, strategic plan, or market research brief — structured from your inputs in minutes
You'll see examples of all four — then go deep on the one you choose, building a real deliverable from your own content.
What to expect.
Format
Hands-on, small group. You'll build real outputs from your own content with guidance throughout.
Group Size
Up to 8 people. Small enough that everyone gets individual attention.
Location
Viroqua, WI — or your location for private team sessions.
Prerequisites
None. If you can use email and a web browser, you're ready.
What you leave with:
- A finished deliverable built from your real content
- Reusable templates and prompts for your chosen output type
- A repeatable workflow you can run on your own
- Free accounts set up and configured
- Direct line to the instructor for follow-up questions
Taught by someone who ships these daily.
Michael Browne builds go-to-market systems and AI tools for growing companies. Every output you'll learn to build is based on real systems he's deployed — newsletter pipelines, content generation workflows, and business planning tools. He works primarily with Claude and Gemini, is an L3-certified MindStudio developer, and teaches from the same workflows he uses every day.
Common questions.
Do I need any technical experience?
No. If you can use email and a web browser, you're ready. We start from zero and build up. The point is to get you producing a real deliverable — not to make you a developer.
What should I bring?
A laptop and a real task that matches your chosen focus — a newsletter you need to write, a report to summarize, visuals you need to create, or a document to draft. We'll use that to build your deliverable during the session.
How is this different from the AI Tools Workshop?
The Tools workshop helps you choose which AI tools to use. The Outputs workshop teaches you how to produce specific deliverables — newsletters, images, podcasts, and strategy documents. Tools is about selection. Outputs is about production.
How many people are in each session?
Up to 8 people per session. Small enough that everyone gets individual help. Private sessions are also available for teams and organizations.
Will I leave with something I can actually use?
Yes — that's the whole point. You'll leave with a finished deliverable built from your real business content, plus the templates and workflow to repeat it on your own.
Can I book this for my team?
Yes. Private workshops are available for teams, companies, and business groups. Same curriculum, your schedule, your location or remote. Book a call to discuss.
Stop experimenting.
Start shipping real work.
One session. One focus. Leave with a finished deliverable and a workflow you can repeat.