Real businesses, in their own words.
Interviews with owners and operators, plus essays on where AI actually fits — no hype, no jargon, written from Viroqua, Wisconsin.
The AI Tuition Just Came Due
What the streaming wars and the SPAC bubble already taught us about what's happening to Claude right now — and what small businesses should do about it.
Read the essay →Two Guys From Outdoor Media Who Finally Bet on Themselves
Zack Grice and Michael Browne spent a combined 30+ years in outdoor media. They both left. They both went solo. What that actually looks like.
Read the interview →I Gave Away a Free AI Certification to a Stranger on LinkedIn
Kachi runs a business accelerator in Texas and has managed components of $100M+ federal initiatives. A conversation about AI certification and building wealth.
Read the interview →The Founder Who Made His Product 1% Better Every Day
David Applegate's Import Yeti started as the worst product anyone had ever seen. Now it's profitable with eight people and seven-figure ARR.
Read the interview →The App Store for AI Brains
Anthropic launched Skills as an open standard. Then the developer community ran with it — straight into the questions that will define how every company uses AI.
Read the essay →See it applied.
The thinking above isn't theoretical. Here's what it looks like inside real client work.
ShadeHaven: 6-Month GTM in 35 Days
A Wisconsin shade manufacturer breaks into sports stadiums — zero playbook to full go-to-market system in five weeks.
Case StudyWorkstand: A Messaging Operating System
A bicycle commerce platform needed more than taglines — strategy, frameworks, and a 115-message campaign database their team uses every day.
One or two moves a week